There are a number of possibilities, five of which are dealt with below, with their relative merits.

Yell.com

This is one of the most popular sites on the internet and is often one of the first places consumers and business users look when they are looking for chauffeur cars or limousine hire. For top positions, it is necessary to pay for a featured advertisement, which is not a cheap options and there is also a great deal of competition, however, the site itself receives a great deal of traffic.

Specialist (Niche) Directories

There are now a number of directories that deal specifically with a limousine hire, as well as a few that deal with chauffeur cars and/or wedding car hire. Listings are relatively inexpensive and because most are optimised for local search, the return on your investment should be quite high. With most directories, the cost of the listings amounts to less that the profit on one small hire, so if you believe you can secure at least one hire from the directory, it is almost certainly worth the investment. In addition, provided the directory allows you to add your website URL, you will also benefit from a valuable ‘backlink’ to your own website from what is considered to be a site of similar content. 

Some Specialist Directories

www.limousine-hire-directory.com (limousines, chauffeur cars and wedding cars)

www.chauffeur-cars-directory.co.uk (chauffeur cars and wedding cars)

www.vehicle-hire-directory.com (limousines, chauffeur cars, wedding cars, classic cars)

www.limodirectory.co.uk (limousines)

www.limosdirectory.com (limousines)

www.uk-limo.co.uk (limousines and chauffeur cars)

General Directories

There are many web directories available on the internet, however, very few will provide you with a return, unless of course they offer free listings and/or they are within the search results when you conduct a local, keyword search. For example, if you were to use the search string ‘limo hire Grantham’ and a number of web directories were included in the results, then this could be a good investment. Others to consider are those that have a specific section for limousine hire, chauffeur cars and/or wedding cars.

Google AdSense (or similar)

This is a fairly common form of advertising on the internet and can be quite successful if you select your keywords carefully. However, it can also be very expensive, particularly given the number of times you advertisement is shown is determined by your budget and the position is calculated by the amount bid on certain keywords (limousine), or keyword combinations (limo hire). If you are looking for a quick boost to your enquiries, then AdSense can be a good medium, provided you carefully consider you budget first.

Lead Generation

There are a growing number of websites now that are designed and optimised to offer up limousine hire enquiries to existing businesses. These types of services are very good at providing volume, however, it must be borne in mind that the quality will be determined by a number of factors, some of which you control other you do not. Typically, for example, each enquiry received for a given area, will be passed to all of the companies registered in that area. If you are fortunate, there may be no other companies operating in the same area, that are registered with the company you are using, if you are not, there may be 10 or more, all of which will be your competitors, vying for the same customer. Not all lead generation companies operate this way, but most do, some for example may charge on a per lead basis.

One thing that is within you control is the speed you respond, the best operators recognise the value in responding quickly and positively to all enquiries with a view to securing them before their competitors do.