It is today confirmed that the UK’s most trusted Hummer hire brand ‘HummerHummer’ is going on the market. Establishing itself as being entirely dedicated to Hummer vehicles the company quickly became synonymous for servicing the media and promotional industry from transporting VIP’s or taking to the road on awareness campaigns for major brands. It was also the birthplace of new approaches to the hire market such as fully customised Hummer limousines, in-car DJs and the ‘ScreenSurprise’TM all of which were implemented with the desire to take the limousine experience to the next level.
Richard Silvester, Managing Director of HummerHummer discusses the reasons for selling five years on…..
“Whilst being active on the HummerHummer project we have succeeded in building what we felt the industry needed… some young faces who would get innovative in order to create more of a 360 experience rather than offering just your typical limousine ride. There is always going to be a demographic of people who want to be different, appreciate the value of the special touches and are willing to indulge that little more for a special occasion… I will never forget the look on one twelve year old Birthday boys face when we drove a plastic radio controlled Hummer buggy to his front door with a little note in it saying ‘now for something bigger?’, we timed it with his parents so that a real Hummer pulled up at his front door within seconds welcoming him to jump in, that experience created real buzz and one which we strive to make part of our service each and every day.
“Now, after recently becoming qualified in digital marketing I am going into the music business where my true passion lies. I am currently representing a group called ‘FullEnglish’ (www.fullenglishmusic.com) who are going through development and who I have every confidence in hitting the mainstream over the coming 12 months. I am also focussing on ‘Digirido’, a discussion and resource website dedicated for digital music marketing professionals. After working on the HummerHummer project for five years I want to ensure it is handed over to someone who can be as passionate about it as I have been and also someone who believes they can transform it into a national player. This is something we were set to do two years ago after receiving lots of franchise interest although we had to hold off after understanding the need for serious backing. I have no doubt new licensing laws will help support a UK limousine hire brand to develop whilst the barrier to entry for smaller operations rises. I would like to thank all of the limousine companies and partners who have helped support the brand up to this point and I welcome hearing from parties who are interested in this new opportunity.
HummerHummer have instructed Blue Sky Corporate Finance to co-ordinate the sale, interested parties can contact Paul Heaven on 0845 258 3759/07799 416146 in order to discuss the opportunity in further detail, the company has everything in place at its base in London or to relocate the brand around the world.
