Rolls-Royce have joined the club of luxury car manufacturers who have produced a pink version of one of their models. The first ever pink Rolls-Royce Ghost has been designed and made especially for the cause of UK charity, Breast Cancer Care. The pink sedan, which has a custom extended wheel-base, hopes to raise £1 million for the cause.

Other luxury car companies such as Lamborghini, Bentley, Chevrolet, Seat and Lexus have all previously brought out limited edition pink versions of some of their most sought-after models, and now Rolls-Royce has got on board too.

The car was commissioned by an organisation called FAB1, which is owned by the ginger-haired TV presenter and DJ Chris Evans (who is also a noted Ferrari collector). The number plate is incidentally “FAB1”, which is the same as Miss Penelope’s from 1960s TV show Thunderbirds.

The FAB1 Million project aims to raise the million pound target by having the eye-catching car appear at various breast cancer charity events across the country, as well as being available to hire throughout the year – with all proceeds going towards the fund. Those philanthropic people who choose to hire out the pink Roller will be treated to a luxurious experience – it boasts hand-veneered picnic tables, a Blushing Pink and Crème Light leather clad interior, personal 9.2 inch LED screens and a champagne cooler. Other exclusive features include pink-accented umbrellas, hand-embroidered headrests, pink floor mats made out of lambs wool and FAB1 tread plates.

The pink Roller’s year-long charity tour has started in Land’s End at the very south of the country, and will go on to chauffeur a number of celebrity passengers up to John O’Groats in the very north of Scotland. The celebrities taking a ride in the Ghost include pop-singer Gary Barlow, Top Gear’s James May, Professor Brian Cox and cook Mary Berry.

Despite the daring colour, which looks seemingly very much like the iconic model has had a pink paint job, the effect is actually achieved using an impressive vinyl wrap, provided free of charge by a vinyl car wrap company. Who would’ve known?!

To hire a regular Rolls-Royce Ghost, check out the Cars For Stars gallery and call the team for a quote.