Ferrari has reported a strong year of sales in China, selling almost 300 luxury sports cars in the country over the course of the last year.
The luxury car maker estimates that 2010 sales in China are 50% higher than the previous year. The healthy sales figures from China puts the country into the top 5 international markets for Ferrari when the revenue from Hong Kong and Taiwan are combined.
To celebrate the success of the past year, Ferrari are holding a special event on January 14th in Shanghai where the 999th Ferrari customer will be commemorated as 9 is regarded as a very lucky number in Chinese culture.
Since launching their first ever dealership in China 6 years ago, Ferrari has been concentrating their efforts on developing their brand in Asia. Last year the car maker chose to hold their first ever debut of a new model, the 599 GTO, in the China at the Beijing Auto Show and are currently planning to introduce the Ferrari Challenge Racing Series to Asia within the coming year which will help further boost the Italian car maker’s profile.
As well as developing the racing challenge in the New Year, Ferrari is also planning to launch a number of new dealerships to help support sales growth in 2011.
