While Britain is very much in a time of uncertainty when it comes to business activity and trade, it appears there is one market that is thriving. According to sources, British luxury cars are flying off of the shelves, with Britain still leading the way in the niche area of luxury and high-performance cars.
Rolls Royce
As one of the highest-regarded vehicle brands in the world Rolls Royces are certainly viewed as luxurious treats. Geared at the elite, many expected high-end brands to struggle as Brexit encroached. However, Rolls Royce are thriving of late. Moving with the times, the brand decided to venture into the SUV market for the first time, responding to the UK’s need for affordable, good-looking SUVs. With the Rolls Royce Cullinan being the chosen car for the recent royal wedding, it is safe to say that Britain is well and truly behind this new focus for Rolls Royce.
Bentley
Currently under the leadership of Adrian Hallmark, Bentley are another British brand pioneering in the world of luxury transport. Just this week, the company announced details of their all-new in-car connectivity tool. Partnering with communications brand, Viasat, Bentley are choosing to move forward in light of Brexit. What’s more is that the firm have also announced that they will be joining the community of manufacturers focusing on all-electric models.
McLaren
Based in Woking, McLaren is a supercar brand to be admired. Doing incredibly well under the watchful eye of Mike Lewitt, McLaren are enjoying exciting times when it comes to business activity. This week, they announced details of the Hyper-GT aka, the £2.1million Speedtail. As the successor to the F1 supercar, the car has been created to go head-to-head with the Bugatti Chiron.
Let us know what you think. Is there more the British car industry can be doing to ride the waves of Brexit?