Hertz predict that their revenue from non-airport based outlets will reach $1 billion from this year alone. If they achieve this figure, it was will be an increase of $100 million compared to 2009.
In order to boost this avenue of income further, Hertz have revealed they plan to open a further 60 new off-airport rental centres by the end of 2010, bringing their total of new non-airport bases this year to 250.
The emphasis on off-airport locations will bring Hertz into direct competition with another leading vehicle rental company, Enterprise.
Although a high percentage of car rental business is generated from airport based outlets, with the recent decline in air travel, many companies are focusing on other areas of the car rental market to keep revenue up.
Non-airport centres are often popular with customers looking to hire a vehicle as a courtesy car while their own vehicle is being repaired, or for corporate clients who maybe travelling around the country on business, or holidaymakers looking to hire a vehicle for leisure purposes.
This area has seen healthy growth in recent times, which Hertz is planning to capitalise on by investing in more non-airport rental centres in the coming year.
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