Categories: All NewsCar Reviews

Rolls Royce Experiment With Aluminum Tech for New SUV Project

 

Prestigious car brand Rolls Royce have this week confirmed that they will be working with new lightweight aluminium spaceframe architecture as of 2018, coinciding with their plans to modernise what has been traditionally thought of as a classic fleet.

What the future holds for Rolls Royce

These plans are said to underpin their latest project, the ‘Cullinan’ SUV; a vehicle that is scheduled to launch later this decade. Going head-to head with the likes of the Bentley Bentayga is appears that Rolls Royce are investing ehvaiy in new technology and building procedures, ensuring that the Rolls Royce name will forever reign supreme.

Straight from the horse’s mouth

Rolls says its two-year testing programme ‘aims to ensure that the new space-frame structure perfectly delivers Rolls-Royce’s trademark “magic-carpet ride” on a variety of surfaces and that it is resilient to extreme weather conditions.’

Torsten Müller-Ötvös, chief exec of Rolls-Royce, said: ‘It is time to take the next step in the luxury journey. This is why I am announcing today that on-road testing of our all-new proprietary architecture is beginning. This new architecture of pure luxury represents considerable investment in the future of our great brand.’

Let us know what you think. Do you agree that if something is not broken why fix it? Leave your comments below.

Abi

Share
Published by
Abi

Recent Posts

Rolls-Royce’s Spectre EV and V12 Phantom: A Peek into Their Innovative Manufacturing Process

Exclusive Insights from the Mastermind Behind Rolls-Royce's Evolutionary Production Line Imagine what can be accomplished…

6 months ago

Bristol Ban Diesel Cars From its City Centre

Many cities across the UK and Europe are pledging their support towards various sustainable initiatives,…

4 years ago

Top Reasons to Drive Yourself to your Wedding

Where it is tradition to be chauffeur-driven by a suited and booted driver on your…

4 years ago

Free Quotes for Limo Hire

At Cars for Stars, our aim is to support our customers in finding the best…

5 years ago

Bentley Launches AR App

Where travelling inside a valuable, rare Bentley is the dream for most, when behind the…

5 years ago

Luxury Car Hire as a Christmas Present

Christmas is a time for giving, with the majority of Christmas-crazy Brits starting their Christmas…

5 years ago