The study used figures taken from the peak summer holiday season, namely July and August 2009 and 2010. The results showed that despite a 9% rise in the cost of car hire during this period, more people chose to hire a rental vehicle when compared to the previous year.
The rise in car hire rates has been caused partly by the banks. With banks feeling reluctant to lend to businesses, some car hire companies are struggling with funding which has pushed up the cost of hire for rental customers.
The tourism industry was bracing itself for a tough couple of years as the credit crunch and the after affects continued to be felt across the UK and Europe. However research has found that people have not stopped taking vacations, but they have changed the way they holiday. Fewer holidaymakers are choosing to fly to their destination, many instead opting for travel by ferry or car hire in order to cut down costs.
The Managing Director at carrentals.co.uk says that the importance of finding an affordable deal on car hire has never been greater which means price comparison websites are becoming increasingly popular as holidaymakers attempt to hunt down the cheapest deal possible for travel.
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