Cars for Stars News

Rolls Royce are a British car brand that has achieved some great things in the past 12 months or so. From adapting to the changes that Brexit brought them to developing the first all-electric plane, it is safe to say they have their finger on the pulse when it comes to modern travel. And, having just celebrated their best year in business, it appears the brand are very much here to stay.

So, what are the acentric British carmakers doing so well that struggling firms such as Bentley are not?

Well, Rolls Royce are all about providing that personalised service, crafting their customer’s dream car before their eyes. This is why they are so passionate about customisation, wanting to offer each and every one of their car owners something unique and personal to them.

Just this week, Rolls Royce revealed that over 90% of the cars they produce and sell are customised. However, when looking at the world-famous, beautiful Rolls Royce Phantom, this climbs to 99%, with almost every purchaser wanting to stamp their mark and personality on their Roller.

“It’s needed,” Müller-Ötvösm, CEO of Rolls Royce said.

“Customers are increasingly intrigued by all the possibilities we can offer—they want to put their own personal signature on the product. This is super important for us selling extraordinary objects of this caliber.”

The Cullinan

Pinning all their 2019 hopes on the all-new Rolls Royce Cullinan, the brand has announced that they are taking the subject of personalisation even further with their next generation of cars. According to the firm, each and every Cullinan built will be a one-off, completely bespoke and different from the next.

Let us know what you think. Is owning a car that is different to everyone else desirable or are all Rolls Royces beautiful? We would love to hear your thoughts and opinions on this.