Cars for Stars News

A New York based pet chauffeur business is weathering the economic downturn as a result of adapting new practices to keep the customers coming through the doors.

The Manhattan business was set up 15 years ago after the company owner noted a gap in the market for a transport service for animals in the city. While smaller animals could be carried on public transport in baskets, larger animals such as dogs were unable to travel in the same way, and so Pet Chauffeur was launched to offer pet owners a hassle free and safe alternative to battling the crowds on the underground or bus with a pet in tow.

However following the recent economic downturn, New Yorkers are being more careful with their money, and so spending on pets, or even buying a new pet, has been reduced to bottom of the list.

While this could spell bad news for Pet Chauffeur, the company has fought back by narrowing its target consumer market to high end customers. Offering a high quality luxury service means they can concentrate on offering the very best service at a premium rate.

Another way in which the Pet Chauffeur has adapted in the face of the downturn is by joining forces with competitors by recommending rival companies who offer similar services in the event that Pet Chauffeur is unable to take a booking.

The lion’s share of bookings for Pet Chauffeur comes from driving pets to grooming and vet’s appointments and also transferring to kennels while their owners are away.