Cars for Stars News

Morgan, a vehicle company best known for its wood-adorned frames and tradition setups, is now on a mission to rival the likes of Aston Martin, currently producing a high-performance sports car.

Reinventing the brand, the firm responsible for the iconic 3-Wheeler, will now look to launch a new flagship vehicle, promising enthusiasts something special before 2024. Said to be building on a front-engine, rear-wheel-drive platform, this new car will allegedly use a powertrain ‘never before seen in a Morgan’.

What’s under the bonnet?

While many of the details are being kept under wraps, what we do know is that the new sports car will be a coupe, boasting a six-cylinder engine capable of a whopping 350-hbp. Having already been likened to the Aston Martin Vantage, Morgan will be charging something in the region of £120,00 for their all-new model. And, with a larger cabin than the vehicle’s predecessors, the new sports cars are attractive to all sized drivers; no matter how long (or short) their legs. With a lack of space being something the brand has been criticised for in the past, it’s apparent that the brand is evolving, catapulting itself into the 21st century.

A great era for the brand

Aside from launching a new model, Morgan has also celebrated its 109th year in business. This is in addition to experiencing their most successful year tod ate, with the special anniversary models of its Aero GT and V8 completely selling out.

Based in Malvern, the firm have an in-house team of just 30 individuals, responsible for designing and engineering the entire range of Morgan cars.

So, let us know what you think. Is Morgan reinventing themselves a good idea? Or, should the traditional brand remain traditional in fleet style? Leave your thoughts with us by commenting below.