Cars for Stars News

Ferrari is the latest luxury brand to offer its customers the chance to create a completely bespoke sports car courtesy of their new personalisation service, Tailor Made.

First unveiled at the Frankfurt Motor Show last month, Ferrari cars can now be tailored in order to create a truly unique and one-off vehicle for each customer; although the cost of equipping your new sports car with extra special design features doesn’t come cheap, with the cost of tailoring a Ferrari using the new service adding between 20 – 60% more to the price of the new car.

Launching the new Tailor Made service will no doubt help Ferrari boosts its profit margins. The luxury car maker announced that it will only sell a maximum of 7,000 vehicles a year to ensure the brand retains its exclusivity, but with the car making industry being squeezed like any other industry, the Tailor Made service is likely to be an insurance strategy to ensure Ferrari capitalises from each sale as much as possible.

At the recent Motor Show, Ferrari displayed one example from its Tailor Made range, showcasing a Matt blue sports car with matching denim and leather trim interior. There’s no limit to the list of innovative and unique features Ferrari offer as part of their personalisation service including cashmere covered upholstery, gold exterior, and an extensive choice of exclusive finishes and materials available to give Ferrari cars the ultimate Wow Factor.

Other luxury car manufacturers also offer this type of bespoke styling, including Porsche and Bentley.