Rolls Royce posted record breaking sales figures for the previous year this week, with demand for the luxury car maker’s flagship model, the Rolls Royce Phantom, and the Ghost, helping to drive sales throughout 2011.

In the official figures Rolls Royce revealed they’d sold 3,538 luxury cars over the course of 2011 which is the most it’s ever sold in the space of 12 months in the company’s entire 107 year history.

Rolls Royce found that China overtook America as its biggest market in 2011. Since 2003, the US has been the biggest consumer of Rolls Royce cars, however the Asian and Pacific market grew by a massive 47% throughout the 12 months of 2011, helping China into the top spot as the biggest buyers of Rolls Royce products for the year.

The UK rolled into third place behind China and the States as the biggest market for Rolls Royce in 2011, with business in Britain rising by 30% throughout the year for the luxury car brand.

Not ones to rest on their laurels, Rolls Royce are already hatching plans to build on the success of 2011 by branching into as yet untapped markets for the renowned car manufacturer, including South America, and also the development of new product lines and its dealer network, and there are also plans to expand the Rolls Royce manufacturing plant, Goodwood in Sussex.

Simon Berry is the Assistant Editor at Cars for Stars News and is responsible for commissioning work from freelance writers. Simon is particularly interested in stories related to classic cars as he is a keen collector and restorer of vintage vehicles.

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