As made obvious by many of our previous blog posts, we are pretty darn obsessed with Rolls Royces; a British car brand that boasts a long history of making spellbinding vehicles.
Building strong affiliations with their customers, the Rolls Royce team are renowned for paying care and attention to purchasers, creating dream cars that speak to the individual needs of their customers.
Just this week, Rolls Royce launched a new ‘Bespoke Programme’ at the Geneva Car Show, said to be taking the subject of customisation to the next level.
With the success of the Cullinan giving Rolls Royce their best sales year ever, it quickly became apparent that their customers want cars that are bespoke.
This new programme will extend their offering of customisation to ALL cars within their range. This include the prestigious Black Badge collection.
How does it work?
Rolls Royce are now promoting an infinite amount of trims, colour and material combinations as part of this promotional push, putting the customer well and truly in charge of what the end result of their car will be.
The big unveiling
Showing off their incredible abilities, Rolls Royce showcased the first customised Cullinan at the show. Named ‘Unimaginatively’, the car sported a Navy Blue and Oatmeal colour scheme fully fitted with rear facing seats perfect for sipping champagne on.
Rolls Royce hire
If you are also a fan of Rollers then you may be interested in learning about our Rolls Royce hire options. From Ghosts and Phantoms to Silver Clouds and even the all-new Cullinan, you can hire all sorts of Rolls Royce cars across the country.