Top name car rental company and leading California based luxury car hire operator Beverly Hills Rent a Car have joined forces in order to fulfil the growing demands for luxurious car hire in the state.

Beverly Hills Rent a Car has a vast array of top quality cars available for hire from world renowned brands such as Rolls Royce, Ferrari, Porsche and Mercedes which will allow Hertz to offer a different calibre of vehicle to their car rental customers.

Hertz is a world leader in the provision of car rentals for general use and airport car hire services, however the partnership with Beverly Hills Rent a Car will allow Hertz the opportunity to branch into a whole new market of luxurious travel.

Launching the new luxury car hire service in California is a shrewd move as there is a definite demand for the service in this area from film studios and celebrities either visiting or living in the state.

The joint venture will offer a range of services including complementary pick-up and drop-off to and from several Hertz car rental bases in California, plus VIP collection from airports, and the choice of a wide range of luxury and classic cars.

Hertz say the decision to partner Beverly Hills Rent a Car in this new venture was based on the growing interest in luxury travel in California.