A brand new private hire transport service has been launched in Prague using only female chauffeurs.

The new service is offered by GlamourCars and aims to provide a luxurious and refined transport experience for tourists, locals and business professionals visiting the city.

With female only drivers who are fluent in both Czech and English, driving top quality saloon cars with perfumed interiors, onboard refreshments, newspapers and magazines and Wi-Fi facilities, GlamourCars are aiming to target a high calibre of clientele.

However all of this comfort and luxury does come at a price, roughly double the cost of your average taxi cab in Prague. However regular clients will receive some kind of concessionary rate or special discounts of other services it has been claimed.

All of the female chauffeurs possess excellent local knowledge of Prague and are experienced and safe drivers who adhere to all speed limits and driving regulations, the private hire company states.

The female only chauffeur driven car hire service in the Czech Republic’s capital city is planning to start out small in order to test the water to see how well the scheme is received. Initially the private hire service will only be available on weekdays, with one car in operation with a pool of professional female drivers working on a rota system.