Jennifer Lopez gives the Rolls Royce Ghost her seal of approval

Actress and singer Jennifer Lopez appears to be a fan of the new Rolls Royce Ghost as the Latino star was seen recently arriving at a press conference in a chauffeur driven black version of the luxury saloon.

The 42-year-old music and movie star was accompanied by her new boyfriend, Casper Smart, as she arrived at the press conference in the back of a new Rolls Royce Ghost. The 7-Series stretch luxury car boasts a 6.6 litre twin turbo V12 engine and a raft of luxurious onboard features including sumptuous leather upholstery and metal trim for a sophisticated and high quality finish.

The international star emerged from her chauffeur driven Rolls Royce Ghost flanked by her chauffeur and security staff. Her arrival at the press conference certainly caused a stir as the star stepped out of the imposing blacked out Rolls Royce wearing a fitted illusion dress with the movie star looked completed by a pair of shades.

Most recently the mother of two was seen in TV adverts promoting the Fiat 500, however it seems that the star prefers a more stately mode of transportation when she’s travelling on business.

The new addition to JLo’s garage isn’t the first Rolls Royce the world famous star has owned as she was given a Rolls Royce Phantom back in 2004 as a gift from her former boyfriend, Hollywood actor Ben Affleck. However Jennifer gave the luxury motor back to her ex after the couple broke up a few months later.

Rolls Royce smashes sales records in 2011

Rolls Royce posted record breaking sales figures for the previous year this week, with demand for the luxury car maker’s flagship model, the Rolls Royce Phantom, and the Ghost, helping to drive sales throughout 2011.

In the official figures Rolls Royce revealed they’d sold 3,538 luxury cars over the course of 2011 which is the most it’s ever sold in the space of 12 months in the company’s entire 107 year history.

Rolls Royce found that China overtook America as its biggest market in 2011. Since 2003, the US has been the biggest consumer of Rolls Royce cars, however the Asian and Pacific market grew by a massive 47% throughout the 12 months of 2011, helping China into the top spot as the biggest buyers of Rolls Royce products for the year.

The UK rolled into third place behind China and the States as the biggest market for Rolls Royce in 2011, with business in Britain rising by 30% throughout the year for the luxury car brand.

Not ones to rest on their laurels, Rolls Royce are already hatching plans to build on the success of 2011 by branching into as yet untapped markets for the renowned car manufacturer, including South America, and also the development of new product lines and its dealer network, and there are also plans to expand the Rolls Royce manufacturing plant, Goodwood in Sussex.

Rolls Royce London parade celebrates 100 years of the Flying Lady

One hundred Rolls Royce cars, including the latest models to stunning classic cars, all took to the streets of London this week to celebrate the centenary of the Spirit of Ecstasy.

The iconic symbol has graced the front of Rolls Royce vehicles for 100 years and has become a symbol recognisable throughout the world.

The statuette was designed by Charles Skyes by the request of early car magazine publisher, Lord Montagu of Beaulieu. It’s believed the flying lady was based on Eleanor Thornton, Lord Montagu’s secret lover, who commissioned the statue which was then positioned on his 1909 Silver Ghost. The couple met when Thornton came to work on Montagu’s magazine.

Up until the 20’s, the flying lady was an optional extra on new Rolls Royce vehicles, after which it became a standard part of the iconic design which is now synonymous with the luxury car manufacturer.

However the real flying lady came to a tragic end after a ship she was travelling on was torpedoed close to Crete in 1915. Lord Montagu survived, but in the initial aftermath of the incident, it was thought he had perished too, and his obituary was published in London newspapers.

To celebrate 100 years of this legendary symbol, a motorcade of 100 Rolls Royce cars travelled through central London including Trafalgar Square, Piccadilly Circus and Parliament Square this week in a fitting tribute to the flying lady and the contribution she’s made to Rolls Royce over the last century.

Production at Rolls Royce plant in Chichester, the highest it’s ever been

The Rolls Royce production plant at Goodwood in Chichester has gone into overdrive in recent months and is now producing more vehicles per day than ever before.

Compared to the same period last year when the Chichester plant was producing just 4 or 5 cars a day, production has now tripled with the factory churning out 15 luxury vehicles a day on average, which is the highest rate it’s ever been since the plant opened in 2003.

However demand for the top of the range Rolls Royce vehicles such as the popular Ghost and Phantom models means that even if you were to place an order for one of these cars today, work wouldn’t begin on your vehicle until September due to a backlog of orders.

With so much care and attention being paid to each car during the production process, Rolls Royce takes 3 months to build one of its vehicles from start to finish.

At present the Goodwood plant has no immediate plans to hire more permanent staff members, although if production continues to be high over the coming months, Rolls Royce will look to employ more workers to join its 800 workforce at the facility.

The Rolls Royce Phantom and the Rolls Royce Ghost models continue to be two of the most desired luxury cars in the world.

Sales of Rolls Royce cars on the rise in Asia

According to Rolls Royce, sales of their luxury cars are on the rise in Asia suggesting that the effects of the global financial crisis are finally starting to recede.

China and India are the two countries singled out by Rolls Royce as leading the way out of the global recession with Japan following closely behind, and also Australia.

The comments were made by Rolls Royce Asia Pacific Regional Chief Colin Kelly at the unveiling of the latest Ghost model in New Delhi recently. Kelly said Rolls Royce had suffered as a result of the economic slump during 2009, after enjoying a bumper year of sales in 2008.

Making predictions for the coming year, in Asia, China will contribute half of the unit sales in 2010 while India, which is becoming an increasingly key market for Rolls Royce, will account for 10 to 12 per cent, Mr Kelly revealed.

Despite forecasting earlier in the year that sales in Asia would be down by 35% Rolls Royce now has a more positive outlook and is predicting a much better year that previously expected.

The newly released Rolls Royce Ghost is expected to help boost sales in Asia significantly as the manufacturer claims there has been a great deal of interest in the new model in the run-up to its release.