Want to travel in style and luxury even after you’ve shuffled off this mortal coil? Then coachbuilders, Biemme Special Cars, probably had you in mind when they came up with the design for the world’s most luxurious hearse.

The Rolls Royce Phantom Hearse will receive its official debut at the Tan Expo in Bologna, Italy where the 23 foot long Roller will be showcased to its full glory. The customised Rolls Royce benefits from a raised roof and elongated shape so as to allow the transportation of coffins of all sizes. It’s believed to be the longest hearse in existence at 7 metres in length, 3 metres longer than the average Phantom model.

While the Rolls Royce Phantom hearse B12 looks like an overgrown Phantom from the outside, under the bonnet it is a standard Phantom ll model with a 6.75 litre V12 engine. The customised hearse also benefits from specially created coach hung rear doors, and the trademark Rolls Royce grill complete with the iconic Spirit of Ecstasy sitting on the front of the bonnet.

However, this luxurious hearse does come with a hefty price tag, an eye-watering £418,000 to be exact. Do you think this new standard of premium hearses will catch on with undertakers across the world? Is there a demand for luxury hearses? Let us know your thoughts by dropping us a comment below.