Online car hire specialist Rhinocarhire.com has reported a 50% increase in bookings throughout the month of January compared to the same period last year.

The car rental provider believes their strong sales during January, which is often a quiet time for car hire operators, have been achieved as a result of strategic marketing campaigns, a high customer retention rate, and also by offering customer incentives for early bookings.

The most popular destinations for car hire noted by Rhino include Malaga in Spain, and Faro in Portugal. Rhino believes their special discounts offered for advance bookings in these destinations may have had a positive effect on their January figures.

Rhinocarhire.com launched its online car hire price comparison website back in 2008 and has seen steady growth over the last few years, adding additional search locations year on year which means the car hire operator is now able to search for rental deals in over 20,000 destinations worldwide. In testament to the company’s growing popularity, a recent study found that Rhino ranked third on a worldwide search for car hire keywords.

With a wide range of hire cars to choose from, and all major tourist destinations covered, you’re guaranteed to find an unbeatable deal on top quality car hire when you enlist the services of Rhino Car Hire.