Audi have unveiled a brand new optional feature for their vehicle interiors at the recent Speciality Equipment Manufacturers Association (SEMA) Show is Las Vegas.

The illuminated floor mats are lit up with special LED lighting and each mat can be customized to the customer’s requirements. Audi owners will have the chance to choose the colour, graphics and materials used on the new breed of glowing floor mats.

Car manufacturers are striving to come up with new ideas to make their interiors stand out from the crowd. One of the bosses of the After Sales department at Audi say the introduction of the new illuminated floor mats is in reaction to the “high expectations” of their customers for a top specification finish on their new Audi.

The mats are illuminated with special LED lighting which doesn’t give off heat. It is hoped the after sales feature will add an extra dimension to the Audi interior as well an additional ambient lighting facility.

The illuminated mats are an after sales component which will be available through Audi dealers in North America only initially.

As well as the light-up floor mats, Audi also revealed another exciting new feature at the Las Vegas SEMA Show. Audi have created a wireless device which allows passengers to charge up mobile devices such as iPods and iPhones while on the move.