Apple are undoubtedly the technology tycoons of our time, pushing their advanced systems into a range of sectors throughout the market.

Being the best of the best Apple inevitably want to work with the most prolific car manufacturers there is, forming coalitions with Mercedes-benz, Volvo and Ferrari to incorporate their technology into the newest marques on sale to consumers.

iOS in the Car was the initial product put forth to the world’s carmakers at Apple’s WWDC conference back last year. After fine-tuning Apple have now rebranded, evolving this to be named ‘CarPlay’.

The project is set to connect iPhones into information and entertainment systems, giving way to a new modernity in motor interior technology. The technology giants announced this rebrand at the Geneva International Motor Show, claiming CarPlay to mirror the features that AirPlay (Apple’s living room technology) system offers, just in your car.

Apple’s Maps service will be a key feature of CarPlay, with routes shown on the in-car screen rather than the telephone screen. The way in which the information is relayed to the driver enables Apple to easily navigate the driver around.

Digital music is also part of CarPlay, but it is not just iTunes that Apple provides access to, with Spotify and US service iHeartRadio among the outside apps that will work in conjunction with the Apple device.

“iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimised distraction,” said vice president of iPhone and iOS product marketing Greg Joswiak

Ferrari, Mercedes-Benz and Volvo will be showing off their first CarPlay cars this week according to the information displayed at the conference meeting. 

The company claims it also has deals with 13 more manufacturers to integrate CarPlay in the future: BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp.

This only encourages further rivalry with Google who are fighting with Apple to be the best in-car technologists with Google’s Open Automotive Alliance not quite cutting the mustard to overtake Apple at any speed.